WorldRank: The definitive measure of company performance
Unbiased and data-driven
WorldRank is our proprietary method that assesses whether a company listed on World
Leading Companies is, in fact, a leading company.
It is aggregates hundreds of unique data points about each company on our platform:
customer and employee feedback, whether the company is regarded highly by other
respected organizations, whether it has a fanbase and whether the company is
considered an authority in its field of expertise. It is divided into five separate
- Authority - is this company considered an expert in its field?
- Community - has this company built a tribe, a community people, who are fully
engaged in its activity?
- Leadership - does the company have strong and consistent leadership team?
- Customer - does this company make its customer happy?
- Employee - does this company offer a safe and stimulating work environment for
its team members?
Each of these parts is given a score from 0 to 100, and WorldRank is a composite of
these scores with equal weighting.
The WorldRank result is the percentile position scored between 1 and 100 for each
company, with the best companies scoring 100 and the worst scoring 1.
Helping David beat Goliath
In the ‘real’ world large, powerful and wealthy companies win more customers than
they deserve. This is bad for customers and bad for smaller but exceptional
companies that don’t have the resources to compete.
WorldRank levels the playing field by highlighting the genuine leaders in their
industry so they can receive recognition for their brilliance and earn opportunities
to win the new customers they deserve, irrespective of their size or spending
Compared to smaller companies, we have found that larger companies tend to have
higher authority and a bigger community but score worse on feedback from customers
and employees. This means smaller companies that offer great customer service and
receive excellent employee feedback are ranked as highly as large companies with
high authority and large communities.
The 'holy grail', of course, is to create a business that has high authority with a
large following that also delivers consistently great customer service and receives
outstanding employee feedback.
A path to the perfect measure
We are continually developing WorldRank by adding new data sources, new information,
and new calculations. It is already a very clear and definitive measure of company
performance but we will not stop until we have constructed the perfect measure
(which might be a 'forever' project).
Latest WorldRank Release: V0.1 (beta) July 2018